Real answers to the questions dentists ask us before working together, about services, budgets, ownership, timelines, and what it's like to be a FUDE client.
FUDE is different because we genuinely care about our clients' results. Seeing our clients' clinics grow and succeed is our greatest measure of success.
We take a personalized approach, taking the time to understand each clinic's goals, challenges, and context before building any strategy. Transparency is central to how we work, clients always retain full access to their digital assets and ad accounts, with clear visibility into performance and budgets.
You can absolutely start with just one service. Many clinics begin with the area where they feel the biggest gap, for some that's the website, for others it's content or paid ads, and then expand once they see results.
Our job in the first conversation is to help you identify the one lever that will create the most impact for your clinic right now, so you don't end up paying for things you don't yet need.
SEO and organic content are long-game strategies. You typically start seeing early signals (better rankings, more profile visits, engagement) within 2–3 months, and meaningful booking growth between months 4 and 6.
Paid advertising delivers faster, usually bookings within the first 30 days of a well-structured campaign. The strongest long-term growth comes from combining both.
Your ad budget is always yours, it's billed directly to your Google Ads or Meta account, never through us. We help you set a sensible starting budget based on your location, services, and goals, and we adjust it transparently over time.
Our management fee is separate from your media spend, and we report on both every month so you know exactly where every dollar went.
You do. Always.
Your website is registered under your domain. Your Google Ads and Meta Business Manager accounts are opened in your clinic's name. Your tracking pixels live on your domain. All content we produce (video, photography, copy) is yours to keep.
If we ever part ways, you walk away with everything, no hostage scenarios.
No. We work under a geographic exclusivity policy, if we're already working with a dental clinic in your specific service area, we will not take on a direct competitor in that same zone.
This protects your investment and keeps our work conflict-free. If you're unsure whether your area is available, contact us and we'll tell you right away.
We specialize in dental clinics. That focus is intentional, it lets us build deeper knowledge of dental patient behavior, compliance considerations, treatment-specific messaging, and local-market dynamics that a generalist agency would miss.
Occasionally we take on related healthcare or oral-health brands, but dental clinics are always our primary focus.
Less than you probably fear, but more than zero. We handle all the heavy lifting, strategy, production, publishing, reporting, but we need about 30–60 minutes of your time per month for a strategy call, plus quick approvals on key creative.
Clinic owners who engage more tend to get better results, but we're built to run smoothly even for busy dentists who can't be in the weeds.
We measure what matters to your clinic, not vanity metrics. That means booked consultations, new-patient revenue, qualified leads, local search visibility, and cost per booked patient.
Every month you get a short dashboard + a recorded walk-through from your account lead explaining what worked, what didn't, and what we'll test next.
Yes, in fact, small and growing clinics are a big part of who we serve. We've built our services to scale with you: you can start small (just a website, or just content), then layer in SEO, ads, and branding as your clinic grows.
What matters most isn't the size of the clinic, it's that you're serious about growing in a clear, sustainable way.
Book a free 20-minute call. We'll answer any questions specific to your practice and tell you honestly whether we're the right fit, no pressure, no pitch.